Via The Washington Times (Clifford D. May):
[...] Unsurprisingly, champions of the Palestinian cause denounced Mr. Birnbaum [SodaStream's CEO] as anti-Palestinian. In particular, advocates for BDS (the campaign to de-legitimize and demonize Israel through boycotts, divestments and sanctions) accused him of stealing Palestinian land, profiting from the “occupation” and exploiting Palestinian workers.
“Suddenly,” Mr. Birnbaum recounted to me over dinner in Tel Aviv three years ago, “I’m a walking war criminal!”
BDS lobbyists were particularly effective in Europe. For example, they persuaded retailers in Sweden to ask Mr. Birnbaum not to send them SodaStream products from the West Bank. Those retailers had no problem receiving merchandize made in China, a country where about a million Muslims are right now incarcerated in “re-education camps,” a country that occupies Tibet (offering no “two-state solution”), a country where persecution of Christians and other minorities continues to worsen.
When Mr. Birnbaum needed a new and bigger factory, he decided not to build in the West Bank but instead to relocate to the Negev Desert, well within the “armistice lines,” the temporary borders drawn in 1949 when the war between the fledgling Jewish state and the Arab nations surrounding it came to a halt.read more
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